Preconditions for the establishment of the phone

A distinctive feature of mobile devices is the dynamics of its development. This is due to the high level of competition, growing demand for high-tech devices. Russia is of particular interest to manufacturers of WID (Wireless Information Devicers). Only in 2007, as Russia has sold 2.34 million vehicles this class. The growth of 155% compared with 2006. Russian amateurs hayteka give their preference for Smartphones (72.1% of sales), the communicators share of sales accounted for 18.7%. The lowest level of sales are of CPC (9.2%), due to limited functionality. The situation in the global marketplace requires manufacturers of mobile devices, decisive action. Meanwhile, neither menie emergence of Sony Ericsson XPERIA X1 does not fit within the existing market realities. What prompted Sony Ericsson to make such a risky step, as the production equipment on the platform, before it was not used?

Let's try to answer this question.
The main competitors are the Sony Ericsson Nokia, Motorola and Sumsung. The very same market can be divided several traditional niches: simple mass numbers, budget numbers, expensive phones, smartphones. Communicators, we include in this list will not. Too few Windows Mobile devices sold.
With regard to ordinary phones, all is clear ... .. platform Nokia, Sony Ericsson and Samsung have their pluses and minuses, but functionally similar.
For smartphone things are more complicated. There is a consortium Symbian. A large part of it is owned by Nokia, and only a small part of it belongs to Sony Ericsson (QIU Technology). Smartphones from Nokia is always leading in the market of mobile devices. Devices from Sony Ericsson and other manufacturers of devices based on Windows Mobile Smartphones decent competition nokiavskim up can not. What does this involve? Most buyers of smartphones from Nokia, buying this machine, do not know what to get a smartphone. Usually they attract the brand itself, a vivid design of the device, the camera quality. Sony Ericsson is always positioned their devices as highly functional and complex. So buy them, only those who wanted to get so serious functionality. Emerges is not very bright prospects, because such consumers little. This situation has become a prerequisite for the creation of a new line of products Sony Ericsson, its first product - XPERIA X1. Her exit was marked by a new marketing policy, and whether it will succeed remains to be seen.

December 6, 2008 | Published in Description

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